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An innovative case study from Hyatt Regency Sydney
Cross Marketing solved: 22% rise in revenues and more repeat business
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Hyatt Regency Sydney
One of the frequent things you often hear in the hotel industry is how to effectively cross-market diners to the other venues within a property.
Hyatt Regency Sydney has taken a new approach, using the ‘Door Waitlist’ feature provided by Tablecheck to manage walk-ins at busy times. Diners are now given the option to stand in line or wait comfortably in the lounge or rooftop bar and be paged by SMS when their table is ready.
Joe Poovaiya, Assistant F&B Director for Hyatt Regency Sydney comments: "Having the Door Waitlist feature has been a game-changer for us to enable exposure of other venues within our hotel. Not only have we seen a 22% rise in revenues, we have also seen many guests return to experience Zephyr, our rooftop bar again. They often comment that they never knew this was here."
"Not only have we seen a 22% rise in revenues, but we have also seen many guests return to experience Zephyr, our rooftop bar." - Joe Poovaiya, Assistant F&B Director
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About Hyatt Regency Sydney
Located adjacent to Darling Harbour in Sydney's Central Business District (CBD), The Hyatt Regency is Sydney's largest premium hotel with 892 guest rooms, 5 hospitality venues, and 3,700 square meters of flexible meeting and event space.
Tablecheck is proud to share this innovative example and support Joe and his team at Hyatt Regency Sydney.
About the Author
Winston is the Country Manager for TableCheck's Australian operations. Before joining the company, Winston has worked and delivered technology solutions for restaurant and hotel groups in Europe and Asia.
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