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New Year, New Look: TableCheck reveals new branding
The new TableCheck branding sets the stage for the company’s global expansion strategy
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TableCheck marks its 11th year in the business by launching a new branding identity and a new global website this 2022.
This is another milestone for the company after changing its name from TableSolution to TableCheck in 2019. With this new branding, TableCheck now takes a bold step toward the future and closes the image gap between the company and its global competitors.
“This enhanced branding represents TableCheck’s ambition to continue to evolve as a company. It underscores our continued mission to empower worldwide hospitality with our purpose-built solutions and products,” – TableCheck CEO Yu Taniguchi.
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Dining Connected: Connecting restaurants with diners
The TableCheck logo of four chairs will remain the same, but the new branding will incorporate imagery of a ‘ring'.
The ring embodies TableCheck’s mission of providing end-to-end solutions to hospitality owners to help them create magical dining experiences for their guests.
“The restaurant industry is very passion-driven. Every food tells a story and it's about memories and bringing people together. It’s about creating moments so people can connect–and TableCheck helps restaurants make that happen," TableCheck Creative Director Yandis Ying said.
“It represents ‘infinity’, and we wanted to join up this connection between all the dots. We want to tell our clients that we are the end-to-end solution and the end-to-end partner with them to bring this sense of togetherness to the diners.
“The new branding means TableCheck is invested in a long-term relationship with our clients," she added.
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Creating magical experiences every step of the guest journey
According to Richard McCracken, TableCheck's Senior Designer and lead of the re-branding project, the inclusion of the 'ring' was crucial to TableCheck’s new branding strategy.
“The ring represents the connection between restaurants and diners. We wanted it to feel modern with bold gradients and a slight opacity to make it feel pulsating and alive with magic.
“We want to capture the magic in the imagery. We wanted to put a spotlight on why this moment between our merchants and our guests is running smoothly. When the light fades to a dark purple–just like magic, the ring appears.”
TableCheck empowers worldwide hospitality
With this new branding, TableCheck is now ready to take on new heights.
Products like TableCheck Manager, TableCheck Insight, TableCheck Diner app, and other features empower restaurants to reach their full potential and own their whole guest experience.
Today, TableCheck is proudly serving more than 7,000+ clients and 1 billion diners in over 25 countries.
What we do
Let TableCheck manage your restaurant while you focus on growing your business and delivering what you do best – creating magical moments for your guests.
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